Our Story

MOIRE: Sincere Love in Natural Stones

We believe that true beauty is never artificial, and that sincere feelings are just as precious as natural stones.

We create jewelry that you will want to wear every day, pieces that become even more meaningful over time through the emotions and memories they hold.

Our goal is simple and very personal. We want MOIRE jewelry to become part of family stories, passed down from generation to generation with warmth, love, and shared memories.

We want you to wear MOIRE with genuine joy, for our jewelry to bring a smile to your face and gently remind you of what truly matters.

Our Story

Amir was born into the family of a jeweler and artist who dedicated his life to the art of fine handcrafted filigree. From an early age, Amir was surrounded by creativity. He drew a lot, practiced drafting, and watched his father at work.

1999 - 2004 | The Beginning in Jewelry

At the age of 17, Amir began working in jewelry manufacturing, producing high-quality jewelry for the U.S. and Japanese markets. Working alongside his father, he gradually learned the craft and gained his first professional experience.

2004 - 2008 | The Diamond Business

At the age of 22, Amir began working independently in the jewelry industry. He partnered with a diamond cutting workshop specializing in round and fancy-cut diamonds and represented its production to jewelry companies and trading houses at the Israel Diamond Exchange in Ramat Gan. This period marked the beginning of his professional journey in the diamond business.

2008 - 2018 | AMIROM

The next step was Amir's own jewelry business, AMIROM. The company specialized in the production of high-quality custom jewelry, small limited collections, and individually commissioned pieces.

The company received an official license to purchase diamonds and manufacture jewelry. During these years, Amir continued to develop his expertise in several areas: gemstone trading, jewelry manufacturing technologies, and design.

Over time, his interest in diamonds expanded to rare colored gemstones. Amir began investing in natural rubies, sapphires, and emeralds, expanding his selection and entering new international markets.

2018 - Present | MOIRE

The idea behind MOIRE came from a desire to make high-quality jewelry accessible to a wider audience.

When creating MOIRE, Amir decided to maintain high standards for gemstones and craftsmanship while offering collections in a more accessible price range, including pieces that could be sold online.

Over time, the MOIRE collection has expanded significantly. Today, the brand offers jewelry with natural diamonds, as well as natural rubies, sapphires, emeralds, tourmalines, and rare Paraiba tourmalines.

2024 - Present | GEMS FLAWLESS LTD

GEMS FLAWLESS LTD was founded in 2024 and specializes in the import and export of precious gemstones. The company's office is located at the Israel Diamond Exchange.

The main focus of GEMS FLAWLESS LTD is exclusive, rare, and collectible natural gemstones. The creation of GEMS FLAWLESS LTD became a continuation of Amir's many years of work with diamonds and rare colored gemstones.